One Shoe (part of iO)

Introducing a new form of Drupal sprints: Drupal Marketing Sprints

Join the world's first Drupal Marketing Sprint on Thursday, September 28, at DrupalCon Vienna!

Michel van Velde | 17 aug 2017

Community code sprints are a vital part of the open source ecosystem. Developers come together to develop new features, solve issues or write translations. But there are more ways to contribute to the success of Drupal. Michel van Velde, CEO of One Shoe, introduces the first ‘Drupal Marketing Sprint’ at DrupalCon Vienna on Thursday, September 28, 2017.

"As Drupal is open source, it has no dedicated marketing team like closed source solutions as Adobe and Sitecore. In order to promote Drupal, agencies rely on their own Public Relations and marketing efforts and the work of the Drupal Association. To increase the outreach and PR Marketing Value of Drupal, I came up with a new form of Sprints: Drupal Marketing Sprints. This Sprint takes place for the very first time at DrupalCon Vienna."

Good marketing is critical for Drupal

"Drupal has seen little news coverage in the Netherlands and Germany. I guess this is the case everywhere around the globe. I came up with the idea of Drupal Marketing Sprints when I attended DrupalCamp Frankfurt last year. As with other DrupalCamps, DrupalCons and other Drupal related events, it was mostly visited by developers. Developers love code and often join code sprints during these events. The delivered code is beneficial to Drupal itself but it has no news value for the media. I strongly belief that good marketing is critical to Drupal businesses and organizations all over the world. Unknown equals unwanted, after all."

What is a Drupal Marketing Sprint?

A Drupal Marketing Sprint is a get-together of people who are committed to Drupal’s growth. People from different Drupal agencies and different backgrounds work together for a set amount of time to discuss and create Drupal related content. The goal of a Drupal Marketing Sprint is to produce marketing materials, assets or other content pieces that can promote Drupal as a whole and that can be used by the whole community. Everyone who likes to discuss, brainstorm, write or design is welcome to attend the Drupal Marketing Sprint.

Creating valuable Drupal content

"During the sprint, we produce content pieces and marketing materials such as blogs, infographics, press releases and white papers. Challenge of the Drupal Marketing Sprint is to deliver an X amount of content pieces (depending on the time given for the Sprint). Examples could be: “Everything you want to know about this new Drupal update”, “What should I do with my Drupal 6 website” and so on. More publicity for Drupal attracts new clients, new projects and new developers to the community (and thus more contribution to Drupal). It brings pride to those who are working with Drupal."

First international Drupal Marketing Sprint takes place at DrupalCon Vienna

"DrupalCon Vienna will be the first event where a Drupal Marketing Sprint will take place, but I encourage everyone to start organizing other Drupal Marketing Sprints. I can provide a step-by-step guide how to organize a Drupal Marketing Sprint, if needed. A large number of organizations and developers out there have no understanding of what Drupal has to offer them. Let’s combine our cooperative effort with creating Drupal publicity!"

>> Join the DrupalCon Vienna Marketing Sprint on Thursday, September 28 from 11 AM - 3 PM at Messe Wien Exhibition & Congress Centre, Galerie 17-18. Sign up by sending an email to

About the Author:

Michel van Velde has been working in the digital landscape for more than 15 years. He's the founder of advertising and digital agency One Shoe, one of the leading Drupal agencies in The Netherlands and Germany. His clients include organizations such as DHL, Sanofi Genzyme, Yakult, LeasePlan International, the Dutch Government and many others.

Michel van Velde is a renowned speaker at digital conferences around the world and is the initiator of many international Drupal community initiatives, like Drupal CEO Network, Drupal CXO days, Dutch Drupal Business Foundation, German Drupal Business Foundation, the global Drupal Business Survey and the European Drupal CEO Dinner.